Here is a promotion which will solve all your film control strip problems and bring a large number of new customers into your shop. Around the world are many millions of films sitting in drawers and cupboards that need processing. The colour and base density of these films are continually deteriorating so it is your job as a public service to encourage people to get them at least developed. You may well be able to get the various media in your town to publicise this promotion as you are really doing everybody a favour.

Once it gets started word of mouth will make the promotion continue to work as there is a sort of repressed guilt with people who have piles of films at home and once they get them processed will tell everybody!

So we are developing only films for $2 a roll, a large index (6x9") is an extra $1, low res scanning $5, high res $10 and negotiated prices for quantities of rolls of films to D&P.

We are usually doing between 10 and 30 films a day with a peak of 70 and a few days of 50 rolls. About 30% dev plus large index, 30% dev plus CD, 10% dev only and the rest a combination or D&P.Often people will get the films processed to the index stage and then want prints or a CD. So try to isolate these people and leave the rolls uncut.
I have attached some POS to this message and posted all the point of sale and window display on my website. Just click on http://www.perfectprints.com.au and then click on the photo of the shop or the retail links and then click on the window photo.
Just remember that this is not a promotion for existing regular customers, they have already had their films processed!
If you run this promo please let me know how it goes.

We ran this after seeing what Tim was doing, upped our prices too and took a sh.. load of film in, much of it was dev only and CD which was cheap to do and appeared high value. We will do it again in February. Our processing this year is up on last, lots of kids with these plastic cool cameras this site tells all http://www.beauphoto.com/frames/film/plastic/plastic.html the 120 are a pain and we now get cash up front especially with b&w if they stuff up which is often we still get paid. Amazing thing is that the don't seem to mind with crap images they are so very cool, go figure!

hey guys,
does it have to follow the formulae, of blank films no charge?
ie if we charge develop only prices for blank films, will it alter the dynamics and perhaps upset the balance or attractiveness of such a promotion?
we're thinking of running a film amnesty after seeing this thread

You could charge for blank films but I think you would miss out on some of the goodwill that this promotion generates. It really doesn't cost much to process a blank film!
And you can charge anything you want for everything else. So just put up one of the other prices to cover the blank ones.
Make sure you have a typo in the point of sale as that will bring all the school teachers in!

Has anyone in the UK tried this?

I'm thinking of doing this next month, any feedback welcome  

hiya
yes me best advert we ever did in terms of response, films from all directions BUT we had problems with customers trying it on ie process only 99p they thought they would get prints too so a few didnt bother leaving films. Most we had from one customer was 54 films recommend it

Thanks for that nwj.

Poster printed, be out on the pavement tomorrow morning- wish me luck !

Take your point about customers expecting prints with 'processing' only. Need to stress that they only get negs for that. That's for the people with their own film scanners.

I intend to do it too Mr T, have been collecting film rolls for a display so I just have to make some posters now.  Can you let us know how it's going?

Will do!

No response yet, still, big poster's only been out for 6.5 hrs- impatient aren't I  

Any response now Tony?