Tony.T Posted September 28, 2011 Report Share Posted September 28, 2011 Now bear with me on this..... I work alone, so have no input from colleagues. I want to put together a promotion for framed enlargements for the run up to Christmas. Being a mere male I always seem to get it wrong with frame stocks. What I like seems to unimpress the customers! I have only a small display area so I need to stock frames that will sell fast- not clutter the place up. I want to push 16x12, 20x16 and possibly 20x30 prints (all in inches as photography should be ;D) So, in these sizes what type of mouldings do you find sell well? I buy from Swains, and as they can't be bothered with sending round reps unless you spend eleventeen million pounds a day with them I don't have any feedback - SWAINS- ARE YOU HEARING ME !!- Don't say look on their website please- I know what they stock- but what actually sells out of your shop? What type of wood? Or Do people prefer glass, metal, acrylic etc? I've seen some nice 'floating' type acrylic frames in their catalogue, anyone stock these? Do they sell or just get dusty? Width of Moulding? With a border or full frame? All input welcome ! - help me put together a Christmas promotion atb Tony Quote Link to comment Share on other sites More sharing options...
cecilh Posted September 28, 2011 Report Share Posted September 28, 2011 We have tried many types of frames over the years but have now settled with Kenro. Speak to your local rep. They are an excellent company to deal with and all their frames good value and good quality. Quote Link to comment Share on other sites More sharing options...
aussiecameras Posted September 29, 2011 Report Share Posted September 29, 2011 The frame business is not easy! In the frame size that you are talking about, it all moved away from wood and towards black five or more years ago and then white came into the mix! At present there is a move back to various wooden hues and the odd silver and gold molding are popular. If I measure what we sell right now in the sizes that you describe I would sell 15% white, 50% black, 25% wood and 10% other. Most frames are sold with mats incorporated and that gives you a bigger and more expensive sale. Mostly white mats. In smaller sizes it is different and I'm only talking about my customers in my area and the other side of the world from you guys. An ever increasing business because of the ever reducing competition. Anyway my two bobs worth. Quote Link to comment Share on other sites More sharing options...
aussiecameras Posted September 29, 2011 Report Share Posted September 29, 2011 By the way we sell 16 x 22 frames over 16 x 20 at a ratio of about 12:1 as they fit a mat with a 12 x 18 print. And 12 x 18 frames with a mat and 8x12 window are as popular as a 12 x16 with an 8x10 photo. So don't discount the full frame print sizes. Quote Link to comment Share on other sites More sharing options...
Nick Posted September 29, 2011 Report Share Posted September 29, 2011 Swains Richmond frame sells for us, we stock Black (most popular) Oak (second) and Walnut (least). Kenro frames are very nice, good quality but these cost more, we stock some but the volume sales are with the Richmond at the size you talk about. Reckon if you start with a black frame that would be the safest bet, think we have 4 or 5 different style of black. Quote Link to comment Share on other sites More sharing options...
Tony.T Posted September 29, 2011 Author Report Share Posted September 29, 2011 Thanks chaps- very helpful. Keep the ideas coming Quote Link to comment Share on other sites More sharing options...
NeilT Posted September 29, 2011 Report Share Posted September 29, 2011 Tony, I have a couple of schools earlier in the the year, and wide black was the most popular (in satin and high gloss), along with a glossy white moulding Quote Link to comment Share on other sites More sharing options...
Tony.T Posted October 3, 2011 Author Report Share Posted October 3, 2011 Thanks Neil- In general I have to agree that Black frames are good sellers. Quote Link to comment Share on other sites More sharing options...
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