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Snappy's New Strategy


kioskguy
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It seems Snappy Snaps are taking a new B2B strategy by focusing on large format work. They have taken on an ex. Pro-Lab owner to establish standards etc. The full article was in the BJP;

http://db.riskwaters.com/public/showPage.html?page=447992

Looks like they might be going back to their roots. Didn't both founders come from Prontaprint franchises originally?

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You have to admire tham for going after the profitable work.

At Spectrum today we printed about 2k 4x6 at 10p each = £200,

AND

printed 11 A2 at 16.99

4 A1 at 29.99, and about 20 A3 at 9.99

total £506.65

now which was easier, - and all from a little Epson costing a couple of grand !

I don't thinl SS are the stupid ones .....

Phil ;-)

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I agree. We have large format in our mix and it is a big contributor. Recently we've added the A1 and A2 to our kiosk options so that all the team can print without having to go into PhotoShop etc. This has been really made a difference with volumes going up as it's now more convenient.

Growth in large format is amazing as many people realise the substrate options available. Lately we've added self adhesive, window sticker and acrylic banners to our mix which has proven popular with neighbouring retailers. It will be good to watch Snappy Snaps direction in this market.

I read some of their stores were also entering the Portrait market. Amazing how the industry has almost gone full circle.

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printed 11 A2 at 16.99

4 A1 at 29.99, and about 20 A3 at 9.99

total £506.65

Thats is certainly a good days work.  What type of customers were they?  General individual photo prints, or POS posters for retailers or serious business?

Any tips on getting this type of work every day?

Thanks

Nick

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  • 4 weeks later...

Hay nick - the tip for getting into the buisness is to start doing it for yourself and changing your shop stickers in the windows a minimum of every two moths and to advertise it on a Aboard and then to do it really fast for the guy that really needs it now ............. Same as all new buisness.............

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Hmm so A1/A2 on the kiosk? I will ask the staff what they think of this - we only go up to 12x8 on the kiosk at the moment. Anyone else doing this?

One thing to watch will be this x pro lab guy - my experiance with the pros is they are so up themselves with the ordinary punter that they never actually sell them anythin! Thats one of the reasons why they are all closing down! (why talk resolution to your ordinary guy - just upsize it in photoshop and print it ............. )

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The only reason we ran with A1 and A2 on the kiosk was to make it easy for all the team (we operate 7 days) to be able to do the bigger images without the need for specialist knowledge. It also goes with our policy of printing customers files as they are - which avoids the 'pro' customer expecting us to improve their images when they didn't really know what they wanted in the first place.

Predominantly our 'on demand' large format jobs through the kiosks are students projects, but we have added large frames so now it is a viable option for customers to get posters then frame them.

The best use for large format is to do POS for neighbouring businesses. We run material, stickers, window decals and lots of other media that lends itself for retial display. A part-time design student can produce the artwork or we out-source it, get the clients approval then print. Really good margin and consistent business - especially in the quieter months.

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